About Me

Crafting elegant digital experiences.

I'm Steven Howard Hoskins, a frontend developer based in the United Kingdom with over 18 years of experience building performant, accessible, and visually stunning web experiences.

My journey began with a passion for both design and code. Today, I specialize in enterprise e-commerce solutions, continuously expanding my expertise in modern frameworks like React and Next.js. My approach is always the same to be experimental and innovative whilst maintaining a high level of quality, permormance and accessibility.

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19+
Years Experience
100%
Passion

Skills & Technologies

Frontend

  • React
  • Next.js
  • TypeScript
  • JavaScript
  • HTML5
  • CSS3

Styling

  • SASS/SCSS
  • Tailwind CSS
  • CSS Modules
  • Styled Components
  • Animations

Platforms

  • SFCC
  • Shopify
  • SAP
  • Zesty CMS
  • Contentful

Tools

  • Git
  • Figma
  • Photoshop
  • Webpack
  • Webflow

Experience

Lead Web Developer

@ The Entertainer

Jun 2025 - Present

Working for Britain’s largest toy retailer, I lead and develop all front-end experiences across the website. This includes complete site redesigns, content hubs, new feature development, competitions, games, and more. I collaborate closely with our back-end agency to deliver the full customer-facing experience on The Entertainer website, and I play a key role in shaping technical direction, UI/UX decisions, testing approaches, and tooling. I work alongside our testing lead to design and deliver meaningful multi-variant experiments in Dynamic Yield, helping us understand user behaviour and continuously improve conversion and engagement. I also lead improvements across platform performance and partner integrations, including the implementation of new tools and services.

Senior Front-End Developer

@ The Commerce Team Global

Oct 2022 - Dec 2024

Responsible for Front-End implementations of stores mainly on the Salesforce Commerce Cloud but also includes Shopify, BigCommerce, Zesty and some React development. Leading the design reviews, coding practices, decision making of tools to be used with applications and ensuring performance and accessibility of applications is as high as possible. Also responsible for designing products offered by the company such as go to market sites and POC’s and some clients sites.Offer guidance from start to finish of design process with client adding amendments, interaction design, UX, latest design trends and performance and accessibility guidance.

Senior Developer

@ DEPT

Jul 2019 - Oct 2022

After BE Excellent became part of DEPT I continued with my role as senior front-end developer. Responsible for implementing designs and building functionality using Salesforce Commerce Cloud, Shopify, Parsley/YAML, React storybook andmany other platforms and languages. I also help guide on designs and use my UX expertise with clients. Working on projects in many different areas of business and with different teams within DEPT around the world. I help lead the front-end, review code and offer guidance to more junior members.

Senior Web Developer

@ Be Excellent

Sep 2016 - Jan 2019

Senior Front-End Developer and Manager

@ Figleaves

Jan 2012 - Sep 2016

Front-End Developer

@ Impero

Sep 2011 - Dec 2011

Creative Web Designer and Developer

@ Clock Ltd

Jun 2006 - Sep 2011